Guiheadz - The Psychology of User Experience - The psychology of user experience

A User Experience research and interaction consultancy that can tell you why people think, act and behave the way they do.

Research

Do you have a problem that you’re finding hard to express? Do you have data but don’t understand what it means? Customer insights but no framework within which to express them? Do you need to understand your users better? We can help. We’ll sit down with you to explore your problem space and then we’ll get you the findings you need to achieve your business goals. With access to the world’s academic resources we can scour the literature and hunt down professional standards and conceptual frameworks for attacking the problem. We'll deploy Human Centred Design and Research methods to reveal the inner workings of your users. We’ll boil the jargon down to clear and actionable insights that will help you align your operating rules to your business strategy and hand you a neat document you can present to your team and use to frame your results. And most importantly – we will suggest ways forward.

Consumer Behaviour

You need to understand what your customer is thinking. What will motivate them? What drives them? How can you predict their behaviour? What are your barriers to conversion? Frequently, customers themselves won’t be able to tell you why they do something or they will justify their actions on spurious grounds. We understand what drives people. The need for self-esteem. The desire to fit in when in small groups and stand out when in large ones. Risk aversion. Normative behaviour when in conditions of uncertainty – we understand the fundamental processes that make your customer tick. Ask us. We’ll tell you.

Applied Psychology

Much of what customers do with technology is social. Therefore understanding the fundamental drivers of social behaviour is critical for aligning business requirements to customer needs. Both Social and Cognitive psychology are rich fields that can provide the ‘why’ to questions about customer behaviour. They provide the means to understand the limits of human mental capacity, how customers perceive things (is it a duck or a rabbit?), and why people engage with a product or service. With a Science background in Psychology, Guiheadz can provide clear insights into why your customers think, feel and behave the way they do.

Communications Strategy

There is a huge body of evidence about what works in communications and what doesn’t. Sometimes it’s the little things that can make a big difference to the way a message is received. Are you getting this right? Talk to us and let us use our custom built checklists and cognitive-heuristic strategies to ensure your message is as convincing as possible. For a little taster of the kind of things we think about, feel free to download this article.

Qualitative and Quantitative Rigour

We use rigorous, academically proven methods to derive findings, whether they are based on numbers or ephemeral human experience. We use ‘Grounded Method’ of exploring problem spaces with clients to build empathy and develop insight into their experiential worlds. We use statistics to demonstrate that findings are real and significant and we use rigorous experimental design to test our findings. And most importantly – we speak plain English and can deliver insights that deliver value straight away.